Ikea
Digital ads motion design
Our team was entrusted with the design concepts for Ikeas digital product campaigns. Based on the a design language and ad concept of graphic design team I created animations for digital billboards and City Lights distributed all over Austria.
Every campaign was accompanied by online ads which had to be re created with a different toolchain so they could be included by web developers.
The challenges I faced were web optimization with tiny filesize requirements and the amount of different variations which was solved with smart templating which was reused in future campaigns.
Used technology:
- After effects
- Photoshop
- Tumult Hype